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Exploratory Study on Diverse Media Patterns
Date
2024
Project type
Exploratory Research
Role
Lead UX Researcher
Process/Methods
Research Design: Developed a comprehensive research design that combined qualitative and quantitative methods to explore user interactions with media.
Diverse Device Usage: Examined user behaviors on a variety of devices including smart refrigerators and alarm clocks, alongside more traditional media consumption devices.
Data Collection: Collected data using a combination of observational studies, in-depth interviews, and digital usage analytics to form a holistic view of user habits.
Analysis and Synthesis: Analyzed the data to uncover patterns and insights that could inform better media measurement strategies.
Outcomes
Insightful Discovery: Uncovered significant insights into how modern consumers interact with media across a range of devices, revealing substantial untracked consumption.
Recommendations for Measurement Improvements: Proposed specific improvements to media measurement tools and methodologies to include insights gained about non-traditional device usage.
Enhanced Understanding of Media Landscapes: Provided stakeholders with a deeper understanding of the evolving media landscape and user behavior, supporting strategic planning and innovation.
Stakeholder Engagement: Engaged with industry stakeholders to discuss findings and encourage the adoption of recommended measurement enhancements.
This exploratory study was designed to investigate how users interact with encoded media across various non-traditional devices. The aim was to identify gaps in current media measurement practices and propose enhancements to capture a broader spectrum of user behaviors.