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Morning Media Habits: In-Depth Analysis of Audio Listening Patterns
Date
2021
Project type
In-Depth Behavioral Study
Process/Methods
Participant Selection: Interviewed a diverse group of 15-20 regular media consumers to ensure a wide range of insights.
In-Depth Interviews: Utilized a semi-scripted conversation guide to capture detailed accounts of morning routines and media interactions.
Data Analysis: Analyzed interview transcripts to identify common themes, behavior patterns, and opportunities for better data capture.
Recommendations: Developed strategies to improve data collection methods based on user behaviors and preferences observed.
Outcomes
Behavioral Insights: Uncovered crucial insights into user habits and device interactions during morning routines.
Enhanced Data Collection: Recommendations led to the implementation of improved tracking techniques that more accurately capture morning audio consumption.
Client Impact: Provided the client with actionable insights that enhanced the overall quality and reliability of their data collection.
User-Centric Design Improvements: Suggestions for device modifications to accommodate user habits and increase usage compliance.
This project involved conducting in-depth interviews to explore morning audio consumption behaviors, particularly focusing on whether users kept their tracking devices docked, potentially missing key data on morning audio consumption.